Thanking your donors is important, online and offline. Among other benefits, it ensures they feel good about their donations and gives you the chance to educate them about your organization’s programs by telling them where their dollars are going. During America’s Giving Challenge, thanking your donors is especially important because individuals can donate once every day to help your cause win. This kind of message can make a big difference:
“Thank you so much for your generous donation to our cause. Your donation went directly to our programs in Tanzania and you can see pictures of your dollars at work by going back to our cause: www.causes.com/[yourcause]. Your donation also counted towards our campaign to win America’s Giving Challenge! We can win $50,000 if we get the most donations to our cause by November 6th. We are in 23rd place and you can help us win by giving even a small donation every day until the 6th. We can win with your help! Thank you for all that you do to help this important cause.”
There are two ways to thank your donors. If you are a nonprofit, log-in to your Nonprofit Partner Center at http://nonprofits.causes.com, click the Bulletins tab and then click “Send a Bulletin.” Choose to send a bulletin to “Supporters of a Campaign,” choose the Giving Challenge, and you will see the option to email all the people who have donated during the Giving Challenge – and you can even narrow it down by the date they donated! If you’d like to thank donors individually, click on the “Fundraising” tab and then an individual’s name. If you are the administrator of a cause, you should be getting an email every time someone donates to your cause. Click on the link in that email and you can thank that individual on their Causes Impact Page. They will also get an email letting them know about your thank you note.
Happiness lies in the joy of achievement and the thrill of creative effort, good job cause.