As the Causes team looks forward to another exciting week I want to share some great examples of nonprofits using Causes to further their important efforts.
Last week Causes launched our first partnership with a nonprofit partner on delivering high quality content to the Causes community with the Help 50 Victims of Human Trafficking project. The Nonprofit Services team is always looking to feature nonprofits and fundraising projects that go beyond the call of duty and give our community of donors a compelling and transparent donation experience. Not For Sale does tremendous work and have done a terrific job of telling the stories and challenges faced by the remarkable people they serve.
As the worst tornadoes in recent memory struck the South, a Causes’ activist set up an Alabama Tornado Relief cause. Since then the community has grown to 11,000 members and has raised $33,000 for the Birmingham chapter of the American Red Cross. The comment section is filled with personal accounts, supportive wishes, and offers of help, just the kind of personal engagement we look to build on the Causes platform. Check out the cause and remember to donate; the victims of this disaster still need your help.
Last week Inside Facebook wrote up a detailed look at the Causes platform. They did such a great job that we realized we couldn’t say it better ourselves and wanted to share it with you. If you’re asking – Why Causes? – or need to make a case for social media to your nonprofit, this article offers a terrific rubric:
a. Compelling storytelling as a development tool
b. High-quality donor follow up for all your supporters (even your low dollar donors)
c. Facebook Page integration