Nonprofits
Causes offers nonprofit organizations of every budget size, staff capacity, and issue area access to Facebook, which has over 300 million monthly unique visitors. Facebook, the world’s “stickiest” site, sees over 150 million people log in on a daily basis. Beyond the sheer reach of this network, Causes provides nonprofits with specialized tools for spreading awareness, building community, fundraising, circulating petitions, and promoting other actions. Whether you want to reach out to a new supporter demographic, expand your donor base, engage and mobilize existing supporters, or spread the word about your incredible work, Causes is a platform for efficiently and effectively achieving those goals.
Of course, it takes real work and organizing insight to be successful on Causes, which is why the Causes Team and other nonprofits that use Causes are here to help. Read on to find resources for using this exciting and innovative tool to its fullest potential. Questions? Email partner@causes.com
Already a Nonprofit Partner?
If so, be sure to log-in to your partner dashboard at nonprofits.causes.com to access all the tools we’ve built just for nonprofits. You can edit your nonprofit profile, view all the causes that benefit your nonprofit, view all donations made to your organization, and download a .csv report of donor contact information.
We upgraded the Nonprofit Partner Center to help you better understand your Causes presence and leverage it for greater impact. From here, you will be able to build a network of affiliate causes, run coordinated campaigns across any number of causes, access valuable data, and send communications with built-in tracking to your supporters. For more information on the new tools and features, check out the resource page for the Nonprofit Partner Center.
Just getting started?
To get started using Causes, apply to be a nonprofit partner by filling out the application at www.causes.com/partners/new You’ll get all the tools mentioned above as well as our monthly nonprofit newsletter. And, good news, it’s free! Then, don’t forget to start your cause. The cause is your community of supporters on Facebook – it’s what you use to recruit supporters, create community, fundraise, post videos and picture, and more. To start a cause, go to the Causes application at http://apps.facebook.com/causes and click Start a Cause under “Find Causes.” Your nonprofit can start multiple causes around different issues you work on, for different communities of supporters you have, or to see which ones take off!
Best Practices
Creating a Great Cause: How to make your cause a great cause
Grow Your Cause: How to recruit more members to your new community
Making an Impact: How to use your cause to change the world!
Webinars
10/13/09 – America’s Giving Challenge Week 2: Updates and Q&A Session
10/08/09 – Recruiting, Fundraising and Running Effective Campaigns on Causes
10/07/09 – Special Launch Training for America’s Giving Challenge
10/02/09 – Causes’ New Nonprofit Partner Center: An overview of the new features and tips on how to use them for your nonprofit
09/09/09 - Getting Started on Causes: Setting up a cause and your Nonprofit Profile
08/05/09 - Growing your Cause Webinar: How to recruit more members from inside and outside Facebook
Nonprofit Newsletters
Every month, the Nonprofit Team sends a newsletter to our nonprofit partners announcing new features, featuring great causes, explaining how to maximize your cause, and more. If you would like to receive the newsletter too, subscribe now. If you are already a nonprofit partner and don’t know who in your organization is receiving the newsletter, log-in to your Nonprofit Partner Center at http://nonprofits.causes.com and click “Account.”
Success Stories
We are very excited to share the successes of many of our nonprofit partners. These stories will hopefully provide ideas and inspiration for your nonprofit. Read some of the amazing success stories of how nonprofits have used Causes to achieve their missions.
We have also created several special initiatives with nonprofits such as the United Way, World Vision, and the Case Foundation. Read more about these initiatives and their results.
Adding your Cause to your Facebook Page
If you’d like to feature any of your causes on your Facebook Page, follow these steps:
1) Log in under your FB page account. Make sure you have the causes application added, and that you are a member of the Cause you wish to feature
2) Go to your Organization’s FB page. Click “edit”.
3) Go the application part of the edit page, scroll down to the “more applications” button. Add Causes.
4) Now, causes should show up under applications. Click the pencil icon on the right side, and click “application settings”. Allow Causes to have a box and a tab on your profile.
5) Now, go to the page itself. Click on “Boxes”. Causes should be there. click on the pencil icon, and select “move to wall tab”. You should be good to go!
Want to Maximize a Corporate or Foundation Partnership?
Corporate and foundation matching grants can have a dramatic impact on your cause by incentivizing supporters to recruit and donate, giving visibility to your partnership, and ultimately doubling the impact of a given philanthropic commitment. To learn more, go to the Cause Sponsorship Info Page. If you have a relationship with a company or foundation that you would like to partner with your cause, you can direct them to the Companies Resource Page or Foundation Resource Page.
Interested in Advertising on Causes?
Advertising on Causes is another great way to bring new people to your cause, increase awareness of your organization, or kick-off a major campaign or event. We’ve recently opened our banner ad inventory to non-profits and companies that wish to reach out to Causes’ 90 million+ users. If you’d like to this opportunity, please read Information for Advertisers .
